Just Be You Fashion

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“The whole thing about this business is you can’t lose your sense of self,” -Aaliyah.

Just Be You Fashion is a lifestyle brand for the woman in progress striving to be the authentic version of herself everyday. It is our mission to provide apparel that is meaningful to you and brings you joy while also protecting your budget. We aim to inspire you with fresh, new designs so that you will be able to build your closet depending on your personal style and needs.

Our items are conversation starters that has a unique meaning to help you remember who you are. At jbyfashion, you will be able to build your closet with our pieces that you can wear more than once without losing quality. I started Just Be You Fashion because of my passion of mixing classic and modern looks to create a unique everyday style. With the lack of creativity, it’s hard to find designs that keep you in mind as well as having something to relate to. I also felt like women shouldn’t have to shop in the men’s section to find dope graphics tees to wear either. That’s when I realized our focus is t-shirts so we can create something for every woman out there that is a huge fan of graphic tees like me.

The Graphic Tee Collection: Explore your new favorite graphic tees from jbyfashion! Graphic Tees are the perfect addition to any outfit! Our collection features graphic tees including your favorite slogans or images. We want to embrace and empower women by making a statement in one of our trendy graphic tees.

The models you see are real people, because I want to inspire my customers to feel secure with their purchase; seeing someone real and someone relatable to showcase the real bodies in fashion. My brand, Just Be You Fashion is just that. Be yourself, because there is no one else like you.

We hope jbyfashion becomes a conversation starter in today’s current society, especially in our Facebook VIP Group, Just Be You Fashion VIP. Wanna make it official? Join our mailing list and subscribe so you can make a statement today!

Meet The Founder + Owner 

Twin mama Desarae empowers women to embrace what makes their style unique. The creator behind jbyfashion also highlights Black culture while infusing her passion for ’90s culture and nostalgia. She became inspired from her blog, Official Desarae to reach women who needed a reminder: “Find YOU again”. Realizing women shouldn’t have to shop in the men’s section to find dope apparel to wear, in 2018 Just Be You Fashion was founded. 

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